About these examples

The language and recommendations below are examples only, not legal advice. Before using them on your website, review and adapt them to accurately reflect your business practices and applicable requirements. Your business is responsible for following the policies and commitments it publishes.

1. Understand A2P 10DLC Basics

What is 10DLC?

• 10DLC stands for 10-Digit Long Code. It’s a standard North American 10-digit phone number.
• The reason it’s called A2P (application-to-person) is that these numbers are specifically meant for sending messages from an application (e.g., via Twilio) to consumers—such as your renters.

Why Registration Matters

• U.S. mobile carriers are requiring businesses to register their “Brand” and “Campaigns” to reduce spam and improve the overall messaging ecosystem.
• Proper registration helps ensure higher deliverability rates and compliance with regulations.

2. Gather Required Information

Mobile carriers implemented 10DLC regulations to prevent bad actors from posing as legitimate businesses and spamming or scamming contacts who never asked to be texted.

There are many 10DLC requirements and process changes that affect the telecommunications industry, but only a few that matter for a business leader like you.

• You need to complete both your brand registration and campaign registration with The Campaign Registry
• You must prove that your contacts have opted in to receive texts from you

Before starting the registration, be prepared to provide details about your company or organization and the type of messages you intend to send. Typical requirements include:

Business Details

• Legal business name
• Business address
• Business type (LLC, sole proprietor, etc.)
• Tax ID/Employer Identification Number (EIN) (if applicable)
• Website URL (if you have one)

Contact Details

• Authorized representative’s name, phone number, and email address