Publish listings to Zillow

Use this guide to publish and update rental listings on Zillow using Aptly's listing feed. Listing syndication sends property details from Aptly to Zillow. Account-level syndication settings and each listing’s Published and Syndicate controls must all be configured.

Receiving inquiries as lead cards in Aptly is a separate Lead API setup with its own activation and routing checks. A listing appearing on Zillow does not confirm that direct lead delivery is active. Contact Aptly Support to confirm eligibility for your feed-provider arrangement.

Before you start

Have access to the listing, its Unit record, and Syndication settings.
Confirm your Zillow feed activation with your Aptly account manager. Turning on a setting in Aptly does not confirm that Zillow has activated the connection.
Aptly supports syndication for all property types. Listing sites (ILSs) may charge additional fees for multifamily units. Check the provider’s requirements and any applicable fees before publishing.
If you are switching feed providers, coordinate the change with your account manager rather than submitting the same home through two sources. Zillow does not allow duplicate rental listings and applies its own source-priority rules. Zillow listing quality policy

Prepare the listing data

Where to check	Information to complete
Settings → Company Info & Team	Company city and state
Unit	Full street address, city, state, postal code, and unit number where applicable. Use a state abbreviation, such as CA.
Syndication settings	Contact name, email, and phone
Listing	Marketing description, market rent, bedrooms, bathrooms, half bathrooms, Building Type, and Rental Category

Use the property's actual type. Check that the listing and Unit describe the same property. If a field comes from your property management system, confirm where your team maintains it before editing.

1. Open Syndication settings

These steps apply to the updated Syndication workspace with separate Overview and Settings views. If your account does not show these views, contact Aptly Support.

Open Locations.
Under Marketing, select Syndication.
Open Settings.

Callouts 1–3: Settings, Lead Notifications, and Lead Routing. Callout 4: Auto Syndicate to Zillow. Callout 5: Enable Zillow Lead Webhooks. Listing syndication and lead delivery are separate controls.

2. Enable syndication and choose the contact

Turn on Enable Syndication.
In Lead Notifications, choose the contact information to send in the feed.
To use a shared leasing contact, select Specified Contact Info and enter a name, email, and phone number.